What I do

I am an experienced advisor to managers who want to steer their organisation in a new direction. My clients ask me questions like: "How do I create a social media strategy that activates my followers?", "How do I change my brochure-like website into a lead generation tool?", or "How do I convince my leadership to dedicate more resources to online marketing?". With tailor-made strategic workshops I work with teams towards a plan that leverages the opportunities of online communication and activates both internal and external audiences.

My mission is to empower organisations to create their own content, but if needed I function as a creative hub and bring in specialists on video, photography, graphic design and writing.

Where I come from

Over ten years ago I started my career as a Marketing Manager at Elsevier Health Sciences, where I learned about international business strategy. I moved on to digital media agency Mediamatic, attracted by the cultural projects and start-up mentality. It is where I cultivated a deep commitment to the arts.

In 2011 I founded my own agency, starting off with social media workshops and interim marketing projects. I quickly developed a network in the fields that inspire me: art, culture, fashion, and education. 

I obtained my Master's degree in International Business Communication with merit from Radboud University Nijmegen in 2006. Part of the curriculum I followed at Institut d'Administration des Entreprises in Montpellier, France. In addition, I have a propedeuse diploma in French Language and Culture from Utrecht University and I followed art programmes at the Gerrit Rietveld Academie.


Photo: JW Kaldenbach