To promote the exhibition Natura 2017 in Sculptuur Bredelar, I worked with film makers Yiannis Mouravas and Nicola Baratto to create a series of videos. My favourites are below, but you can see the full series on Youtube.com/sculptuur-bredelar.
Sports marketing agency YBBP asked me to develop and run a workshop with the Olympic gymnasts of the Royal Dutch Gymnastics Federation, KNGU. In anticipation of the Olympic Games of 2020 in Japan, the KNGU is looking to empower their gymnasts and leverage their social influence. Late October I will come together with the team to discover their shared values and each member's individual passions.
I have been promoted lead trainer at the Competence Factory. As the head of the Online marketing business school, I will work on business development of the trainings within the department. This includes an array of online activities (creating content, leveraging social media, implementing marketing automation), as well as organising seminars, open days and other events. I am also responsible for quality control and will coach our trainers to develop top quality programmes.
On 19 August 2017, the exhibition Natura 2017 opened in the monumental monastery of Bredelar. Renowned artist Sjoerd Buisman takes the lead in this exhibition that reflects on the monastery’s rich history. Like the medieval monks before him, Buisman is fascinated by the complex structures and growth processes found in nature. Young talents Tim Breukers and Arian de Vette set up their own installations, inspired by the monastery and with a nod to the oeuvre of Buisman.
As Sculptuur Bredelar's marketing advisor, I was responsible for the marketing and PR of this exhibition. For an impression of the opening, see the pictures below. More info on www.sculptuur-bredelar.nl.
It is such an honor to have my project 'Trump women like me' published in art magazine De Nieuwe. De Nieuwe is independently published by renowned gallery Arti et Amicitiae. The latest issue tackles polarisation from an artist's perspective.
On Saturday 25 and Sunday 26 February I will show my project 'Trump women like me' in WG Kunst, Amsterdam. The group show titled 'Dump Trump' presents the reaction of 20 different artists on the recent election of Donald Trump as the president of the USA.
My work consists of a 'murder board'-like collage and a performance. These are the results of my reserach into the similarities between myself and various women who vote(d) Trump, Le Pen and Wilders. As a reaction to the current polarisation in Western societies I looked for common ground between myself and 'the other side'.
A content calendar is a shared document that marketing and communication teams use to plan online content. The benefit of using the calendar format is that you can visualise how your content is distributed throughout the year. This allows you to plan content around key events and see where you have gaps in your planning.
Your communication goal is to increase awareness with your target audiences. How do you know when your online content successfully meets this objective? This is where you set a KPI; a key performance indicator.
In preparation for a content management training I am giving this week, I created this infographic. It is a comprehensible overview of communication goals, online channels and possible KPI's.
If you would like an English version, please send me an email.
From October 2014 until May 2016 I have managed communications and PR at the Sandberg Instituut, Amsterdam. I have never worked in a more inspiring environment than the Sandberg. Everything is possible here. Failing is encouraged. Small budgets, large impact. This is why it was a hard decision to leave the organisation.
But it was time for a change. I have started as a student at the Rietveld Academie, which gulps up a lot of my time. Professionally, I want to focus on my capacity as a trainer/ consultant. So I discontinued the projects where I was involved otherwise.
As my last project, I co-directed a photo series of the organisation's staff. Photographer Sander van Wettum and I created scenes that reflected and enlarged the personality of the person being portrayed. We had a lot of fun and the women were very happy with their photos. My only regret is I didn't ask Sander to take a picture of me covered in acrylic paint...
Every year on 4 May, the Netherlands commemorate their victims of war. On 5 May we celebrate our freedom. With theatre, music, food, lecture, poetry and other art forms, Nationaal Comité 4 en 5 mei offers direction for remembering and commemorating the atrocities of war and celebrating freedom.
In my role as an online campaign strategist, I developed a social media and content strategy. As usual, I started off with a kick-off workshop with the communication team to gather the necessary insights, sentiments and valuable contacts. The next step was a meeting with agency KesselsKramer, to make sure our campaign was brand consistent. In a brainstorm that followed, we came up with a strategy around the three pillars: branded, curated and user generated content.
For our branded content, we posted statements on freedom on a daily basis on Facebook, Twitter and Instagram. These statements provided food for thought, for instance "Freedom lets you be who you are","Freedom is in the small things" and "Freedom is of all generations".
We also asked a group of illustrators to make an artistic interpretations of these statements. We posted the statement and the illustration on the same day. They were shared hundreds of times, putting the subject on the collective agenda in an empowering, artful way.
Some campaign highlights:
- The best Facebook post was seen by over 200,000 people.
- There were tweets and Instagram photos from influencers such as Sunnery James & Ryan Marciano (ambassadors), Guus Meeuwis and Ali B.
- 10% more likes on Facebook.
- 10% more followers on Twitter.
- 70% more followers on Instagram.
- €0 spent on social media ads.
Turnover always lets me have a bit of fun when I write copy for them. For the coming Fall/ Winter collection I based the titles of the garments on great women in art, literature, film and music. Can you guess who I am talking about in the Facebook posts below?
Hybrid Modus - New Positions in Bio-, Living- and Digital Sculpture was the second exhibition to take place at Skulptur Bredelar. Skulptur Bredelar is a young centre for contemporary sculpture in a historic convent in Bredelar, Germany. With a biennial sculpture exhibition, Skulptur Bredelar shows contemporary art against a backdrop of monumental heritage. The centre’s mission is to demonstrate the vitality of new sculpture, and to support emerging talent. Skulptur // Sculptuur Bredelar Bredelar is an initiative of the Van den Broek-Nolte Foundation
As Skulptur Bredelar's communication consultant I managed the campaign around Hybrid Modus, in collaboration with Ester Serrano. Together with graphic designer David Ortiz Juan we created a visual identity for the exhibition that was applied to materials ranging from an exhibition catalogue to social media gif's.
Artists of Hybrid Modus included Isabelle Andriessen, Lara Almarcegui, Julian Charrière, Andreas Greiner, Spiros Hadjidjanos, Martijn Hendriks, Markus Hoffmann, Rachel de Joode, Stian Korntved Ruud &AE, Philip Topolovac, Mirko Tschauner, Alvaro Urbano, Benjamin Verhoeven, Raul Walch, Dan Walwin. The show was curated by Bas Hendrikx (NL) and Ursula Ströbele (GER).
Vernissage Hybrid Modus
Some of my projects for the O-Year at the Gerrit Rietveld Academie (2015 - 2016).
Wrapped/ covered up (entry exam)
Colour (entry exam)
For the private education institute NCOI I am developing a number of courses, all on the topic of contemporary communication. Modules include social media, web editing, briefing and concept development, writing for the web, text and communication, and content management. I love these course development jobs as it allows for integrating knowledge about the field, didactical insights and effective writing skills.
The courses, which I also teach and grade, are on Bachelor level and will start in September 2016. For more information, see ncoi.nl.
In September I am embarking on a ship and I have no idea where it will take me. I am starting a five year Fine Arts programme at the Gerrit Rietveld Academy.
I explained my decision to the Rietveld's teachers, staff and leadership in May 2016. One of my orientation year teachers, Marek van de Watering, had asked me as a speaker for the academy's study day. In case you are interested what moves a thirty something Master in Arts to go back to school to obtain a Bachelor's degree, read my talk below.
I'm also (embarrassingly) sharing some of the art projects I worked on the past year in a separate post.
The Sandberg Instituut held its open day on February 4th. Like last year I was responsible for the campaign, routing and signage. I worked with a team of students from the Design department to create invitations, email newsletters, print ads, online banners, social media visuals, posters, floor plans, signs and more.
As the Sandberg's new location on the Overschiestraat is somewhat hidden, we did a guerilla campaign using students' bikes as billboards to help visitors find their way to the building. We also made sure that the entrance was not to be overlooked.
It was an awesome day. We saw 20% more visitors than last year, and they truly made the building come alive. In his thank you email to students and staff our director Jurgen Bey said: