A content calendar is a shared document that marketing and communication teams use to plan online content. The benefit of using the calendar format is that you can visualise how your content is distributed throughout the year. This allows you to plan content around key events and see where you have gaps in your planning.
Your communication goal is to increase awareness with your target audiences. How do you know when your online content successfully meets this objective? This is where you set a KPI; a key performance indicator.
In preparation for a content management training I am giving this week, I created this infographic. It is a comprehensible overview of communication goals, online channels and possible KPI's.
If you would like an English version, please send me an email.